is a wine-based aperitif similar to Buckfast Tonic Wine
. It is based on wine
, with fermentation being stopped by the addition of alcohol
is commonly mixed with lemonade or bitter lemon
, and forms part of many cocktails, and is now available in both red and white varieties.
was first sold in 1846 by Joseph Dubonnet
The brand-name Dubonnet
was taken over by Pernod
Ricard in 1976. It was re-popularised in late 1970s by an advertising campaign starring Pia Zadora.